Amazon Just Revolutionized E-Commerce Once Again

Few companies have been able to upend the shopping experience as often as Amazon.com (NASDAQ: AMZN). It's because of the e-commerce giant that consumers balk at completing an online purchase if they can't get it shipped for free in two days or less.

Amazon is now poised to revolutionize the e-commerce experience again after announcing it is extending the benefits of its Prime membership loyalty program to third-party websites. Merchants who use Fulfillment by Amazon (FBA) will now be able to offer all the perks of membership to Prime customers on their own websites.

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Source Fool.com