Amazon Prepares to Bring More Pain to Netflix in This Critical Market

Netflix (NASDAQ: NFLX) has been making promising moves to carve out a bigger share of the video streaming market in India, but recent developments at Amazon's (NASDAQ: AMZN) Prime Video service could prove to be a new challenge.

The streaming specialist has been trying to woo more subscribers in India by trying to improve its value proposition through price reductions, free episodes, and free one-month upgrades for new users. Netflix needs to make such moves too, as it is pricier compared to other video streaming services in India -- but they might not be enough, as Amazon is now bolstering its content library with India-specific movies.

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Source Fool.com