Amazon Prepares to Launch (Another) Grocery Store Chain

Amazon (NASDAQ: AMZN) owns Whole Foods, so it might seem a bit odd that it's planning to open a second grocery chain. It makes more sense, however, when you consider how much data the online retailer has that it can't use at those upscale stores.

The company may know, for example, exactly which soda and candy brands are most popular in a certain market. That information can't benefit Whole Foods, because the chain does not sell most national brands.

With a chain of traditional grocery stores, Amazon could better capitalize on its ability to sell consumers what it knows they want.

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Source Fool.com