Amazon Prime Membership Is Growing at a Record Pace

With more people doing their shopping online these days, it's no surprise that Amazon (NASDAQ: AMZN) Prime membership continues to climb, even in the highly saturated U.S. market. As of the end of 2020, 142 million domestic consumers had access to a Prime membership, according to Consumer Intelligence Research Partners.

What's surprising about the numbers is just how fast Amazon added Prime memberships last quarter. "After several quarters of slower growth, consumers joined Prime at a rate last seen more than four years ago," said CIRP co-founder Josh Lowitz. For the full year, Amazon added 30 million Prime members. What's more, more people are signing up for the full-year membership instead of the monthly option.

Image source: Amazon.

Continue reading

Source Fool.com