Amazon Prime or Costco Membership: Which Is a Better Value?

Amazon (NASDAQ: AMZN) and Costco (NASDAQ: COST) are competing to be the No. 1 destination for shoppers worldwide. Despite the stark contrast in their locations -- Costco relies more on brick and mortar locations, and Amazon makes the vast majority of its sales online -- the two are competing for a larger share of consumers' wallets.

One strategy each has implemented in their quest to serve their customers is an annual membership. Let's consider both memberships, which is worth more for its company, and why investors should take note.

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Source Fool.com