Amazon Scores a Touchdown With an NFL Thursday Night Partnership

Retailer and giant tech company Amazon Inc. (NASDAQ: AMZN) landed an exclusive partnership with the National Football League, or NFL, today for streaming Thursday night games. The contract starts two years from now and will continue for 11 years, ending in 2033. According to a CNBC report, Amazon is paying approximately $1 billion annually for the arrangement.

The NFL's Thursday Night Football program will now appear exclusively on Amazon Prime Video starting in 2023, making this the first exclusive deal of its kind between a sports organization and a streaming service. Amazon will be the only place viewers can watch one pre-season game and 15 Thursday games each year while the partnership continues. Prime Video is also planning to stream newly made halftime, pre-game, and post-game shows, according to a late afternoon press release from the tech titan.

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Source Fool.com