Amazon (NASDAQ: AMZN) has attracted plenty of bulls this year, with its shares up 55% since the start of January. Investors have rallied as the company has delivered a solid return to profitability in its e-commerce business, and it has expanded its position in artificial intelligence (AI). The company could be on a promising growth path that you might not want to miss out on. 

However, before filling up on Amazon shares, it's important to be aware of the positives and potential negatives of its business. The company has a solid long-term outlook as a leader in online retail and cloud computing. Yet, increasing competition in AI could threaten its growth prospects as companies like Microsoft and heavily invest in the burgeoning industry. 

So, here's the bear vs. bull for Amazon stock. 

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Source Fool.com