Amazon (NASDAQ: AMZN) needs no introduction. By now, every consumer knows the company even if they're not regular shoppers at the e-commerce giant. Investors are also likely familiar with the tech giant. Amazon has been one of the best-performing stocks over the last generation, and has established leading positions in two separate industries: e-commerce and cloud computing.

However, past performance isn't a guarantee of future success on the stock market, and Amazon faces a new set of challenges under CEO Andy Jassy, including navigating an increasingly dicey regulatory environment. So is the stock a buy today? To answer that question, we asked a bull and a bear to weigh in on the stock. First, we hear the bull case.

Image source: Amazon.

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Source Fool.com