Amazon (NASDAQ: AMZN) doesn't need an introduction, as I'm sure most readers are customers of the tech enterprise. Due to the company's outstanding success, it has made for a wonderful investment. But shares are still 33% below their all-time high, even after a huge gain in 2023.

So is this FAANG stock a buy, sell, or hold right now? Here's what investors need to know.

A story written about Amazon would certainly have growth as the key topic. What's impressive about this tech giant is that its bread-and-butter segment, its e-commerce operations, isn't even the most exciting aspect about the company from an investment perspective. To be fair, online shopping is a secular trend that can continue to propel Amazon far into the future, a situation bolstered by the company's sprawling logistics footprint. But there are two other areas that investors should pay attention to.

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Source Fool.com