Amazon (NASDAQ: AMZN), the world's largest online retailer, has had a stellar start to the year with its stock up 64% in 2023. While much of that performance can be attributed to the company's strong fundamental results, the technology sector broadly has also helped propel Amazon's stock price higher, with the Nasdaq-100 index up 40% this year.

With such impressive performance year to date and Amazon's stock creeping back up to near its all-time highs, investors are likely asking themselves whether or not Amazon can still be a market beater from here. Let's take a look. 

Before trying to assess Amazon's future, it's probably best to revisit the company's past.

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Source Fool.com