Amazon (NASDAQ: AMZN) has dropped out of the spotlight this year as its big tech peers,  and Google parent Alphabet, fight an intense battle over artificial intelligence (AI). 

Microsoft recently acquired a large stake in OpenAI, and it has integrated the ChatGPT chatbot into its Bing search engine and Azure cloud platform. Google has fired back with a chatbot of its own, called Bard.

But investors shouldn't ignore Amazon as a major player in this emerging industry, because Amazon Web Services (AWS) is the world's largest cloud platform, and the cloud is where most AI applications are developed and deployed. 

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Source Fool.com