Amazon and Apple Both Want Bond, James Bond

Amazon and Apple Both Want Bond, James Bond

Bidding for the James Bond franchise took an unexpected turn recently. Reports emerged that the Hollywood studios competing for the distribution rights to the British secret agent had encountered some unexpected competition: e-commerce juggernaut Amazon.com, Inc. (NASDAQ: AMZN) and iconic iPhone maker Apple Inc. (NASDAQ: AAPL) have joined the skirmish in a story first revealed by The Hollywood Reporter. 

With the two tech giants joining the chase, there could be more at stake than film distribution rights. The most likely options are a licensing deal or potential sale of the franchise, which is valued at between $2 billion and $5 billion.

Apple and Amazon are trying to track down James Bond. Image source: Getty Images.

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Source: Fool.com