Amazon to "Gamify" 40 Fulfillment Centers
Aiming at boosting warehouse employee productivity without raising salaries, giant tech company and online retailer Amazon, Inc. (NASDAQ: AMZN) is pushing ahead with a new program of "gamification." As The Verge reports, this involves introducing game-like elements to the workplace. The company is greatly expanding the existing program to operate in 40 fulfillment centers across 20 states.
The program enables workers to play one of half a dozen "mini-games" based on completion of their work, such as driving a racecar around a track depending on the speed with which a job is done. Participation is voluntary, and spokesman Kent Hollenbeck claims employees "enjoy having the option to join in these workstation games" to ease repetitive tasks and earn rewards. Some of the games are competitive with other workers.
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Source Fool.com