An investment in tech giants Amazon (NASDAQ: AMZN) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) is appealing given their leadership positions in the massive markets of e-commerce and digital advertising, respectively.

In addition, both are applying the power of artificial intelligence (AI) across many areas of their businesses, boosting efficiency in their operations and improving products for customers. For instance, AI assists Alphabet's YouTube in processing the more than 500 hours of videos it receives every minute.

Ideally, you can invest in both companies. But if you could choose only one, which would it be? Here's an assessment of each to help you decide.

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Source Fool.com