Amazon.com Makes a Huge Step With Its Alexa Platform

Despite not being first to market with virtual assistants, Amazon.com (NASDAQ: AMZN) was able to secure an early lead with Alexa by being the first major company to open up the virtual assistant to third-party developers back in 2015. It's not a coincidence that there are now over 13,000 Alexa Skills available, empowering the virtual assistant to perform a diverse set of tasks.

However, there's been one critical aspect missing: monetization.

Image source: Amazon.

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Source: Fool.com