Amazon.com Wants to Compete With Etsy This Christmas

Following Etsy's (NASDAQ: ETSY) surprising accelerating growth in its second and third quarters, Amazon.com (NASDAQ: AMZN) apparently doesn't want to miss out on positive trends in handmade goods. The e-commerce giant is stepping up its game in handmade products this holiday season, announcing Tuesday that its Prime Now delivery is teaming up with Amazon Handmade, its Etsy-like online destination for buying and selling handcrafted items. Amazon will offer last-minute one- and two-hour delivery of items for sell on its handmade marketplace up until Christmas Eve in some large cities.

"This marks the first time Amazon Handmade Artisans are leveraging the company's fastest delivery method yet to extend their selling season through Christmas Eve on Prime Now," Amazon said. It also marks a significant step to compete with Etsy -- and it signals Amazon's growing ambitions in handcrafted goods.

Image source: Getty Images.

Source: Fool.com