Amazon.com's Advertising Business Just Had Its Best Quarter Ever

Amazon.com's Advertising Business Just Had Its Best Quarter Ever

Amazon.com's (NASDAQ: AMZN) advertising business is still relatively young. It launched a self-serve platform for ad purchases in 2014, and analysts have only recently started paying attention to it as a meaningful business for Amazon.

Amazon doesn't report its advertising revenue directly. Instead, it lumps in results with a few other small revenue sources, such as its co-branded credit card. But the Other category grew 58% year over year in the third quarter to $1.12 billion. That's above its $1.07 billion in Other revenue from the fourth quarter last year, and an acceleration from 53% year-over-year growth in the second quarter.

Amazon's advertising business has quietly surpassed Twitter's (NYSE: TWTR), and it's bigger than Snap's (NYSE: SNAP). While it's still well behind Facebook (NASDAQ: FB) and Google, it's one of the few platforms in digital advertising that's able to differentiate and compete against the duopoly.

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Source: Fool.com