When investors think of Amazon (NASDAQ: AMZN), their minds naturally conjure up images of massive e-commerce operations and smiley-faced boxes -- and with good reason. From its humble beginnings as an online bookstore, Amazon has evolved, earning the moniker "the everything store" for its seemingly endless product selection. The company also made a name for itself by offering the first on-demand cloud infrastructure service, and Amazon Web Services (AWS) continues to lead the industry it pioneered back in 2006.

Artificial intelligence (AI) has been all the rage this year and Amazon recently made headlines with a sizable investment in the AI start-up Anthropic. It will be deeply integrated into AWS' cloud offerings, which could boost cloud revenue.

Yet there's another industry that Amazon has in its sights, where it is quickly gaining share in what is already a $1 trillion market: online advertising.

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Source Fool.com