Amazon's Starting to Pull Away From Competitors in Search Advertising

When it comes to the search advertising market in the United States, there's Google and then there's everyone else. But Amazon (NASDAQ: AMZN) is making the case that it deserves some recognition among the companies chasing the Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary's market share.

This year, Amazon will take nearly 13% of search advertising spending in the U.S., according to an estimate from eMarketer. That's still well short of Google's 73% share, but it's about twice as much as its next closest competitor, another tech giant, Microsoft.

What's more, Amazon is growing its share of the market while practically everyone else is losing theirs. eMarketer expects the online retail giant to expand its market share by 3 percentage points over the next two years while Google loses 2.6 percentage points.

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Source Fool.com