American Aires sees growth from partnership marketing strategy, announces share issuance to partners

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Toronto, ON – September 12, 2024 – American Aires Inc. (“American Aires” or "Aires Tech" or "Aires" or the “Company”) (CSE: WIFI – OTCQB: AAIRF – FRA: A5A0), a pioneer in cutting-edge technology designed to protect against electromagnetic radiation (EMF) and optimize human health, has announced the issuance of common shares of the Company (the “Shares”) to UFC’s Maycee “The Future” Barber via MK Barber, Inc. and Dr. Nicholas Dogris, a neuroscientist and certified QEEG/Brain Mapping expert based in Santa Barbara, California, United States.

The Company entered into a number of strategic marketing partnerships with top performing athletes and sports leagues during Q2/2024. The marketing partnerships aim to connect the Aires brand with peak performance and health in the minds of consumers while driving market awareness and sales growth. The Company saw sales increase 45% YoY during the same period. These partnerships are intended to be used as building blocks in management’s overarching strategy of supporting athletes in their pursuit of excellence while educating the public about the importance of EMF protection.

The Company’s #AiresAthletes campaign partners currently features NFL Legend Tiki Barber, Toronto Maple Leafs’ John Tavares and Toronto Raptors’ and Canada Basketballs’ RJ Barrett. The majority of partnership compensation will be in Aires shares, affirming partners’ belief in the technology and long-term enterprise value of the Company.

“We remain relentless in executing on our strategy of building Aires into a household brand and dominating our segment,” said Josh Bruni, CEO of American Aires Inc. “The Aires Tech brand and our technology are positioned to empower athletes, fans, and people of all walks of life, rooted at the intersection of technology, health, and peak human health and performance. It’s inspiring to see our partners becoming shareholders, embracing our grand vision, and helping to drive Aires Tech forward.”

Further to the Company’s press release dated July 11, 2024, the Company has issued 60,241 common shares of the Company (the “Shares”) at a deemed price of CAD $0.415 per share to Dr. Nicholas Dogris, a neuroscientist and certified QEEG/Brain Mapping expert from Santa Barbara, California, United States. The issuance was made in exchange for CAD $25,000 of services provided under the Partnership Agreement dated May 23, 2024. The services were provided by Dr. Dogris to the company from May 23, 2024, to August 30, 2024.

Further to the Company’s press release dated August 2, 2024, the Company has issued 164,851 Shares at a deemed price of CAD $0.415 per share to Maycee Barber via MK Barber, Inc., a Nevada corporation ("MKB"), in exchange for CAD $68,413 of services provided under the partnership agreement, previously announced on August 2, 2024. The services were provided by MK Barber, Inc. to the Company from July 1, 2024, to August 30, 2024.

Further to the Company’s press release dated July 26, 2024, the Company has issued 43,062 Shares at a deemed price of CAD $0.418 per share to Grant Pasay, in exchange for CAD $18,000 of consulting services provided by Grant Pasay to the Company from July 1, 2024, to August 30, 2024.

Each Share issuance remains subject to final approval of the Canadian Securities Exchange and will be subject to a statutory hold period of four months plus a day.

About American Aires Inc.

American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company has developed a proprietary silicon-based resonator that protect against the harmful effects of electromagnetic radiation (EMR). Aires' Lifetune products target EMR emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. Aires is listed on the CSE under the ticker 'WIFI' and on the OTC Pink under the symbol 'AAIRF'. Learn more at www.investors.airestech.com.

On behalf of the Board
Josh Bruni, CEO

Website: www.airestech.com

Investor Relations:

wifi@airestech.com

Telephone: +1 415 707-0102

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Forward Looking Statements:

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position and financial measures, YoY sales growth in 2024, sales growth resulting from advertising and promotion expenses, marketing partnerships, international expansion, ability to attract US-based investors, efficiency and effectiveness of the Company’s advertising model, future market position, growth, innovations, global impact, business strategy, achieving universal brand awareness and brand development, product adoption, use of proceeds, corporate vision, proposed acquisitions, strategic partnerships, joint ventures, 2024 being our best year ever, continuing our trajectory of revenue growth, relationships with athletes, celebrities and performers, the size and growth of the consumer market focused on wellbeing and EMF protection, strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management’s current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “predicts”, “intends”, “targets”, “aims”, “anticipates” or “believes” or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions “may”, “could”, “should”, “would”, “might” or “will” be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions, the occurrence of force majeure events, developments and changes in laws and regulations, competitive factors, and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company’s annual and quarterly management’s discussion and analysis filed at www.sedarplus.ca. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.

No securities regulatory authority has either approved or disapproved of the contents of this news release. The Shares have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States, or to or for the account or benefit of any person in the United States, absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any common shares in the United States, or in any other jurisdiction in which such offer, solicitation or sale would be unlawful. We seek safe harbour.

Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this news release.