American Honda April Sales Down 54%, but Seeing Improvement

The American Honda business of Honda Motor (NYSE: HMC) just reported its April auto sales, and they were ugly. Sales fell a whopping 54.1% compared with a year ago. However, the company announced that the final weeks of the month began to show signs of improvement.

Car sales were down an average of 55%, with similar results in both its Honda and Acura brands. Truck sales saw an average decline of 53%, at a 52% rate for the Honda brand, and 58% with Acura. Steven Center, vice president of Automobile Sales at American Honda Motor Co., Inc. commented, "with consumer traffic beginning to increase online and at Honda and Acura dealerships, we are approaching the coming weeks with guarded optimism."

Source Fool.com