American Outdoor Brands Runs From Guns, Will Split From Smith & Wesson

With the announcement on Nov. 13 that American Outdoor Brands (NASDAQ: AOBC) will split in two, it's hard to escape the conclusion that the gunmaker made a mistake when it entered the outdoor recreation market five years ago.

The two segments will now go their separate ways with the firearms business reviving its old Smith & Wesson Brands corporate moniker, and the outdoor products and accessories business spinning off as a new publicly-traded company while keeping the American Outdoor Brands name.

The sun is setting on Smith & Wesson's venture into outdoor recreation. Image source: Getty Images.

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Source Fool.com