Amazon (NASDAQ: AMZN) Prime subscribers have likely already read the email telling you the news. That is, unless you're willing to pay an extra $2.99 per month, you'll soon be seeing advertisements during Prime's streaming programming. You may have even grumbled about the change or considered canceling your service. Certainly, plenty of other Prime subscribers have.

If you're an Amazon shareholder, though, the controversial decision is actually something to celebrate. Some Prime members may end up canceling, but there's more upside than downside to the move.

Last Wednesday's email to Prime's members was short and straight to the point. Amazon explains:

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Source Fool.com