An Ulta Insider Is Buying Stock; Should Investors Follow Suit?

A good technique for determining if a stock is worth buying is to track what a company's insiders are doing. Do insiders own a lot of stock? Are they buying or selling their shares?

One reason it's interesting to follow insiders is that they have more information on the health of a company than outside investors. They have access to private information that is both more up-to-date and also more detailed. So if insiders are bullish, they might know something that the public doesn't.

In September, Ulta Beauty (NASDAQ: ULTA) board member Charles Heilbronn purchased approximately $59 million worth of Ulta stock in the open market. The transaction brought Heilbronn's total ownership of Ulta to 2 million shares that are worth approximately $480 million. This also means Heilbronn owns roughly 3.4% of Ulta's stock.

Source Fool.com