Angi Rebrand Promises to Strengthen Value Proposition

Things are changing, again, at Angi (NASDAQ: ANGI). Less than a month after a bringing in a new CEO, the home-services company announced a rebranding, casting the entire business under a new, simpler name. With the move, Angie's List becomes Angi; HomeAdvisor is now HomeAdvisor, powered by Angi; and the corporate name ANGI Homeservices is now just Angi.

The rebranding comes with a new logo, a new mobile experience that includes the company's new pre-priced offering, in-app messaging, and ways to get financing and make payments.

Image source: Angi.

Continue reading


Source Fool.com