Global beer giant Anheuser-Busch InBev (NYSE: BUD) has had a rough summer. Some customers began boycotting Bud Light after an ill-received marketing campaign in April. The stock is down 15% from its highs in the spring.

The boycott was enough to tank the company's North American sales to retailers by 14% year-over-year in the second quarter. However, recent channel research shows customers' ill will toward Bud Light may have peaked and begun recovering.

It's a great time to revisit the stock and determine whether investors should buy it as sentiment improves. Here is what you need to know.

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Source Fool.com