Another Disney+ Price Hike May Be Just Around the Corner
Walt Disney (NYSE: DIS) just raised prices for its streaming subscribers at the end of last year, but Marvel and Star Wars fans could get pinched for even more in the near future. "I think one of the key things that we have to figure out is a pricing strategy that makes sense," CEO Bob Iger said at a recent investor conference.
Iger is looking to balance pricing with subscriber growth to push Disney+ and its other streaming efforts toward profitability over the next couple of years. His comments suggest there's still room to increase pricing. Here's what that may mean for investors.
Iger spoke about one of the biggest challenges facing the streaming industry: subscriber churn.
Source Fool.com