Apple Dives Further Into Original Podcasts to Fortify Apple Music
On Friday, Apple (NASDAQ: AAPL) took the next step to expand its original podcast offerings, launching The Zane Lowe Interview Series, featuring the company's global creative director in conversations with some of entertainment's leading artists. Iconic musical guests include Lady Gaga, Selena Gomez, Justin Bieber, Kanye West, and Hayley Williams.
This latest offering is the first time Apple has focused solely on the entertainment industry for its original programming, and comes just as Lady Gaga prepares to release her sixth studio album, Chromatica. The series of podcasts will allow artists to talk "about their lives and the stories behind their songs," where "the biggest stars open up in these candid, in-depth conversations."
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