Apple Gets Aggressive With Apple TV+ Pricing

It was becoming increasingly clear that $10 per month wasn't going to cut it for Apple TV+, and Apple (NASDAQ: AAPL) has apparently come to that same realization. The Cupertino tech giant is entering a crowded market for over-the-top (OTT) video streaming services, and investors are already excited for Disney (NYSE: DIS) to launch Disney+. At $7 per month, that service's value proposition looks incredibly strong, and a promotional offer that brought that price down to under $4 per month crashed Disney's site last month.

Apple has decided to undercut Disney+'s base pricing, launching Apple TV+ in November at just $5 per month.

Image source: Apple.

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Source Fool.com