Apple Gets iPhone SE Pricing All Wrong in India

Apple's (NASDAQ: AAPL) all-new iPhone SE isn't the greatest device to have come off the company's assembly lines, but it was never meant to be one. The company has resurrected a tried-and-tested formula that worked well last time.

An entry-level iPhone priced at $399 had proven its mettle four years ago. This time, it was supposed to help Apple tap into the fast-growing mid-range smartphone space in price-sensitive markets such as India.

The good news is that Apple seems to have gotten the recipe for the latest iPhone SE right. The device packs Apple's latest A13 Bionic processor into the chassis of the iPhone 8, just as the rumor mill had anticipated. The price is also enticing -- the base model starts at $399 (just like the 2016 iPhone SE). This puts the iPhone SE in a sweet spot to take advantage of the booming mid-range smartphone market in India.

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Source Fool.com