In 1984, it came for the personal computer. In 2007, it changed the way consumers used cellphones. In 2015, it strapped technology to our wrists. Now, in 2020, Apple, Inc. (NASDAQ: AAPL) is taking aim at personal fitness. Given its track record of disruption and innovation, this trillion-dollar company will likely remain the apple of many investors' eyes.
In a characteristically glitzy online presentation from its spaceship headquarters in Cupertino, California, on Sept. 15, Apple announced new Apple Watch models, updated iPads, bundled digital services, and something that it hopes forces new rivals like Peloton Interactive (NASDAQ: PTON) to pedal faster -- Apple Fitness+. The new service is slated to debut this fall.
Image Source: Apple
Source Fool.com