Apple, Inc.'s Siri Won't Bing It for You Anymore

When Microsoft (NASDAQ: MSFT) scored a deal with Apple (NASDAQ: AAPL) to make its Bing search engine the default provider for Siri way back in 2013 with iOS 7, it was a pretty big deal. It was validation for Microsoft's beleaguered search engine, at a time when Microsoft was desperately hoping to turn Bing into a verb. A year later, Apple would integrate Bing search results directly into Spotlight, the search function in macOS.

Those were both blows to Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google, although fairly minor in the grand scheme of things since Siri and Spotlight searches probably aren't used as much as the far more important spot of being the default search in Safari (a privilege that Google pays handsomely for). With iOS 11 and macOS High Sierra released this month, Apple is ditching Bing and cozying back up to Google.

Image source: Apple.

Source: Fool.com