Apple Just Took the First Step Toward a Streaming Bundle

Streaming video may soon go the way of cable TV, and Apple (NASDAQ: AAPL) isn't wasting any time building a bundle of channels. Apple TV+ subscribers can now add ViacomCBS's (NASDAQ: VIAC) CBS All Access and Showtime streaming services for an additional $9.99 per month. That price is less than subscribing to Showtime alone, which Apple sells as a Channel for $10.99 per month.

ViacomCBS has reportedly been in talks with Apple and other over-the-top distributors like Amazon (NASDAQ: AMZN) and Roku (NASDAQ: ROKU) since November. With the ViacomCBS deal in place, Apple might look to other small media companies to grow the bundle and make the Apple TV app consumers' primary streaming destination instead of Netflix or Amazon.

Image source: Apple.

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Source Fool.com