One of the best arguments against GoPro's (NASDAQ: GPRO) cameras for the past few years has been the fact that most people have products like an Apple (NASDAQ: AAPL) iPhone in their pocket at all times. So why buy a stand-alone camera if you already have a camera on you?
This past week's Apple product announcement, however, changes the dynamic. The Apple Watch with cellular connectivity allows consumers to stay connected to the world without carrying a phone. Users can go for a run with an Apple Watch and AirPods or embark on a canoe trip with only their watch. The technology Apple is introducing is making the phone itself optional, making a camera like GoPro perfect to add to the lineup.
Image source: Apple.
Source: Fool.com