Apple Slashes Prices in China Ahead of a Major Online Shopping Festival

Apple (NASDAQ: AAPL) isn't taking any chances when it comes to its ongoing recovery in China, its second-largest market. The company has taken the unusual step of offering steep discounts on its current iPhone models in the Middle Kingdom ahead of a major online shopping event -- the 6.18 Festival.

Each of the latest flagship iPhone models, including the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, have all been discounted by about 15% on Apple's official store on the Alibaba Group's (NYSE: BABA) Tmall e-commerce platform. The lower-priced model, Apple's iPhone SE, is priced down about 6%. 

Image source: Apple.

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Source Fool.com