Apple TV+ Promotion Accounting Could Weigh on Apple Shares

Apple (NASDAQ: AAPL) shocked investors this week when it announced that it would be giving away a free year of Apple TV+ to anyone who buys a new device. It's an uncharacteristically generous offer -- particularly when considering some of the low-cost devices that are eligible for the promotion -- that highlights how aggressively Apple is trying to grow its services business.

However, the way Apple will have to account for the free service could weigh on investor sentiment, according to one Wall Street analyst. Here's what investors need to know.

Apple has to account for the Apple TV+ promotion somewhere. Image source: Apple.

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Source Fool.com