Apple Wants More Engaging Arcade Games

Roughly nine months after launch, Apple (NASDAQ: AAPL) is now reportedly looking to mix up its strategy for Apple Arcade. The subscription mobile gaming service costs just $5 per month and includes a catalog of premium games that forgoes ads or in-app purchases. The offering is part of the company's broader push to grow its services segment, which is finally starting to see paid subscription growth accelerate.

Apple has never disclosed how many Apple Arcade subscribers it has, but the strategic pivot could imply that retention is weak.

Image source: Apple.

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Source Fool.com