Apple Wants to Win an Oscar
Apple (NASDAQ: AAPL) is best known for making small screens -- the kind that fit in your pocket. But the tech giant wants a piece of the big screen, too.
The iPhone maker is in talks with movie theaters to screen some of the films it's producing for its new streaming video service, Apple TV+. Apple isn't looking for Disney-level box office hits to subsidize its $4.99 subscription price; it wants an Oscar. A theatrical run is a necessary piece of qualifying a film for the Academy Awards, something Netflix (NASDAQ: NFLX) has tried and failed to work around with its focus on in-home streaming.
Winning an Oscar can bring a lot of attention to Apple's streaming service, especially as the market becomes increasingly crowded. What's more, that attention will come both from consumers and creators, making Apple TV+ even more attractive for both.
Source Fool.com
