Apple Will Sell AT&T's Upcoming HBO Max

The launch of AT&T's (NYSE: T) hotly anticipated HBO Max service is just about a month away on May 27, and the telecommunications and media conglomerate is hard at work inking distribution deals to grab as many subscribers as possible. HBO Max is the successor to HBO Now, the current over-the-top (OTT) version of the premium content service. AT&T subsidiary WarnerMedia is banking on HBO Max for growth, with exec Bob Greenblatt recently conceding that "HBO has hit a ceiling."

The upcoming debut comes as COVID-19 has created a boom in demand for video-streaming services. Housebound consumers are starved for entertainment in the wake of widespread stay-at-home orders. AT&T has also scored Apple (NASDAQ: AAPL) as a key distribution partner with its Apple TV platform.

Apple sells subscriptions to third-party premium channels through Apple TV. Image source: Apple.

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Source Fool.com