Apple and Huawei Won Q2's Smartphone War -- Sort Of

The COVID-19 pandemic has disrupted operations for companies all over the world. But some have felt the pain more than others. Apple and Huawei managed to grow their shares of the smartphone market in the second quarter of this year, at the expense of Samsung and Xiaomi. Not only did Huawei and Apple find a way to connect with consumers at a time when those consumers were distracted, they also found a way to keep their supply chains moving.

The feat is noteworthy for several reasons, not the least of which is the fact that companies' strengths and weaknesses come to light when things are tough. In this case, though, the two biggest takeaways are: (1) Apple may have finally put an end to its shrinking market share, and (2) when they're not choosing iPhones, Chinese consumers are increasingly choosing Chinese-made phones.

Just bear in mind a huge wrecking ball stands ready to destroy all the market share gains Huawei has made in just the past few years.

Continue reading

Source Fool.com