Apple vs. Spotify: Which Company Has the Better Podcast Strategy?

Podcast listenership has grown substantially over the past decade. Over 100 million Americans are expected to listen to a podcast in 2021, with weekly listenership estimated to be up 100% since 2016. The leading platform in popularizing the entertainment medium was Apple (NASDAQ: AAPL), which pre-downloads the Apple Podcasts app onto every device it sells. Spotify Technology (NYSE: SPOT) is newer to the podcast game. It launched podcast features on its service in 2015 and only started heavily investing in podcasts a few years ago.

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Source Fool.com