It seems like every technology company is now talking about artificial intelligence (AI). However, (NASDAQ: AAPL) remains somewhat tight-lipped on its plans to integrate AI into its business.

That could soon change. Recent reports suggest Apple will unveil a new hardware product, and the speculation is that it's an augmented reality headset. Additionally, Apple steadily introduces new features to existing products that use AI to create a better user experience.

Painting a picture of Apple's plans requires first understanding the company's core business model. Here is how AI can set Apple and its investors up for continued long-term success.

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Source Fool.com