Apple's Big iOS14 Update Could Wound These 2 Tech Giants

Back in June, Apple (NASDAQ: AAPL) announced it would require users to opt-in for ad tracking features for every app in iOS 14. The announcement immediately sparked complaints from advertisers that want to track ad performance and from publishers who claim the change would significantly reduce their ad revenue.

In response, Apple postponed the introduction of the feature when it launched iOS 14 in September. However, it still plans to add the feature sometime next year -- and online advertising giants like Facebook (NASDAQ: FB) and Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google should be concerned.

Apple CEO Tim Cook has repeatedly criticized Facebook and Google for their data-gathering practices in recent years. Apple also replaced some of Google's services, such as Maps, with its own competing services.

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Source Fool.com