The 15th iteration of the iPhone has been officially unveiled. And it's not bad. While it's not leaps and bounds more powerful than the iPhone 14, an improved camera and the addition of USB-C ports certainly have their appeal. The starting price of $799 is palatable enough, too, in line with the prices of other recent iPhones.

If you think the upcoming availability of its smartphone is a reason to buy 's (NASDAQ: AAPL) stock, though, you may want to reconsider. iPhone unit sales have been mostly dwindling since 2016, rekindling their downtrend after 2020's short-lived surge. Total iPhone revenue appears to have peaked in 2021. In the absence of a new game-changing feature for the phone, there's no reason to expect the iPhone 15 to dramatically reverse this weakness; several analysts aren't expecting it anyway.

And that's a problem for Apple stock since more than half of its revenue still comes from iPhone sales. Now, companywide revenue is starting to stagnate.

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Source Fool.com