Investors love bull markets. A bull market means the stock market is rising, which is what stock investing is all about, right?

That's a bit simplistic, and there are reasons why investors should embrace bear markets when prices aren't rising so quickly too. Here's why.

One of the primary purposes of investing is to grow your wealth. However, success in investing usually is the result of remaining invested over a long period of time. Stocks that appreciate thousands of percentage points -- or more -- do so over long periods, not overnight, and most definitely not in one year. However, most of their growth happens during bull markets, when the market is optimistic and everyone is buying. 

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Source Fool.com