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As It Grabs Market Share, Simply Good Foods Doubles Down on Marketing


In closing out its fiscal 2019 year, The Simply Good Foods Company (NASDAQ: SMPL) recorded another quarter of double-digit top-line growth and looked ahead to the pending close of an acquisition that will considerably boost its sales and adjusted EBITDA going forward. Results released Tuesday reveal that the small-cap dynamo, which sells the Atkins line of wellness packaged foods as well as its "Simply"-branded snacks and confections, also ramped up its marketing efforts -- which contributed to a weaker bottom line. As we discuss the quarter's details below, note that all comparative numbers are presented against those of the prior year's quarter.

Data source: The Simply Good Foods Company.  

Image source: Getty Images.

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Source Fool.com

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