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What's the one thing missing during a penalty kick shoot-out at the world cup, a game seven of the World Series, or a free throw in the final minute of the NBA finals? You guessed it -- a pop-up ad!

Boutique bank LionTree is leading an investment group to buy a majority stake in an advertising technology company called Transmit.Live which specializes in placing ads into sports broadcasts. The move shows the bank is betting on streamers, who have plowed money into buying up sports rights and could use a little extra pocket money.

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Source Fool.com