BeReal Contemplates Monetization as Popularity Surges

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Like the content it pushes its users to create and share, the chief issue facing fast-growing social media site BeReal couldn't be more real. It doesn't make enough money.

As the app grows, its leaders are contemplating askewing ad revenue for in-app purchases, sources told the Financial Times this weekend. After all, BeReal has won millions of fans by promoting authenticity, and hyper-targeted internet ads don't exactly scream authenticity.

Source Fool.com