One of the most powerful and recognizable trends across the economy in the past decade has been the changing video entertainment landscape. The rise of streaming is something all investors are paying attention to.

I believe (NASDAQ: ROKU) is a smart way to play this secular shift, as it's positioned well to benefit from the industry's growth. But before you rush to buy and hold this streaming stock, you need to know more about what might be its biggest risk.

Roku operates a true streaming platform. It has created an environment that lets advertisers target streaming viewers. This so-called connected TV setting competes for marketing budgets with traditional broadcast and cable TV.

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Source Fool.com