In the retail coffee industry, there are two different stories going on this year. Investors are excited about Dutch Bros (NYSE: BROS), whose shares are up 35% in 2024 (as of July 8). Then there's the industry heavyweight that is (NASDAQ: SBUX). Its stock has been a huge disappointment for investors, falling 22% so far this year.

The two stocks are seemingly going in opposite directions at the moment. That has investors asking if this is a sign of things to come. It also raises the question: Which of these coffee stocks is the better one to buy right now?

Dutch Bros is an up-and-comer in the industry. It operates retail coffee shops primarily in the Western and Southern parts of the U.S. As of March 31, there were 876 total locations.

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Source Fool.com